Four things that make single-page WordPress websites beautiful

Our designers Antoine and Marjaana share four reasons they see beauty in single-page WordPress websites, while talking about one of Crop’s most recent projects: a beautiful one-page WordPress website for Gyrokinesis® teacher and dancer Ingrid André.


1. Constraints force you to simplify

A single-page website is simply a site where all the content fits on one page which you can scroll down. There are no subpages, although the site might have navigation. The content is light, there are few calls to action, and the site is very easy to use and maintain.

“A one-page design forces you to simplify your concept and get to the point, which of course should be the case for more complex sites too,” points out Marjaana.

“A single page makes you consider what’s necessary and what is not. You have to cut away anything that isn’t essential to convey the most important message and guide people towards the action you want them to take. It sounds simple, but often being simple is the hardest thing!”

“While working with Ingrid, the goal was to design a site she would feel comfortable with, a site she could have made herself. The booking tool was the main function, but it had to be integrated with practical information and elements of her biography,” explains Antoine, Crop’s creative director. “We designed a minimal, yet delicate website that fits her image. The use of handwritten and typewriter fonts helps create the personal vibe we were after, with the text looking like a poem or some song lyrics as you scroll down.”

2. People want to scroll

These days scrolling is as important as clicking. It’s fast as it doesn’t require a new page to load, and it doesn’t require the user to make a decision. Gone are the days of above-the-fold design where everything important had to be at the top of the webpage. Now people want to scroll – so let them scroll.

That said, on a long scrolling webpage users should be able to scan the content and find what they’re looking for quickly and easily. “Clean cuts, large images, dramatic background changes, and colorful calls to action all help to differentiate the sections and split the content into parts. Large text headers combined with empty space make the page breathe and give good anchors for the eyes,” explains Antoine.

3. Less to manage

With a single-page website there’s less information to update and only one page to build and maintain, so yes, it’s easy to manage.

“A single-page WordPress website takes away the worry about maintaining your site. The beauty is that once you’ve published the site, you really only need to check the plugins from time to time to keep things up-to-date,” reassures Marjaana.

4. The WordPress community has it all figured out

WordPress is the most popular CMS in the world and whatever the need, the community has figured out an easy and affordable solution. Whether it’s about booking, calendar appointments, contact forms, or Google Analytics, the plugins are there.

“One-page websites are especially good for single-product e-commerce sites, for individuals like artists or graphic designers, or for local businesses. It’s not the best choice if you get lots of traffic from search engines or want to constantly update the content,” explains Marjaana.

“If you have several target groups and several different actions you want them to take, you should choose a multi-page website. The same applies if you have many products to sell, lots of content, or if you invest in online marketing,” Marjaana concludes.

Take a look at Ingrid’s beautiful single-page website:

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Marjaana Laakkonen