Slave Digital develops digital channel strategy for Kalmar
Kalmar, a leading worldwide cargo handling solutions and services provider, turned to Slave Digital to define an effective digital channel strategy for an undergoing brand relaunch. The new strategy will support Kalmar’s global operations, market position and the respected brand.
“Digital channel strategy is a continuation of our collaboration, and we’re extremely happy to work with such a smart company as Slave Digital,” says Maija Eklöf, Vice President, Marketing and Communications, Kalmar at Cargotec Corporation.
If you’re interested in our general approach on digital channel strategy, read more about Slave Digital’s Smart Six Step approach.
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